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About Purposeful Concepts

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barbara lake

Barbara Lake

CEO, Purposeful Concepts LLC  – Consumer Navigation &  Regulatory Consultant, Youth Programming, Faith Formation, and Community Advocate

Barbara has spent over 30 years working in Education (public, private, and faith based) as well as the Healthcare industry. She believes, it’s not about what age, or where you start, but the realization that improvement is needed. We can all work towards making a difference, one life, and moment, at a time. 

Quality of life is realized in our PCLLC statement, “Health is not medicine and treatment is not care” working with experts we work with you to find gaps in achieving “overall wellness” and create custom tools based on your priorities, to navigate the “whole person” approach individually, as a team, or for facilities and organizations. As the “care” landscape continues to evolve, the role of the individual patient along with the technology they will need to use, creates a need for education at a new level. We are all consumers and patients with unique and complex challenges in ordinary life.

From a Health Care perspective, regulatory measures, resources, and metrics are constantly evolving. Consumers who may be asked to sit on committees need a deeper understanding of what, why, and how pay-for-performance combines with Patient Experience metrics. As we rapidly move forward, caregivers, physicians, clinicians, and facilities may not have the staff:

  • To be on the lookout for changes in measures
  • Have the time to develop an understanding of the purpose
  • Know what to share with their groups or family members

With a history in Meaningful Use (MU) and regulatory analysis from a hospital, clinician or Long-Term Care facility perspectives, Barbara is a leader in regulatory compliance, audit migration, education, and planning. Barbara’s favorite word…comes from Long Term Care (LTC) regulatory compliance. QAPI (Qwa-Pee) v. Definition: Quality Assurance – Process Improvement. Ask about her custom FTag tool for Long-Term Care.

From a public education and community perspective; post-covid research is disturbing as it reveals youth are behind academically and over the last 15 years, lack life skills, or the opportunity to explore careers that don’t involve a college degree.

As a Faith Formation Director for over 30 years, a 4-H Community Club and multiple project leader, ad community advocate, her team designs custom programs to meet individual needs based off proven and best-practice methodology. We involve youth and families to discover unrealized opportunities, expose overall wellness from a “Mind, Body, and Soul” perspective, and use research based programs that enhance everyday life.

Our youth driven priorities include:

  • Economic Stability (Civics-Identify disruptions and strategies)
  • Education Access and Quality Programming (based off youth priorities)
  • Health Care Access and Quality (Wellness- Body-Mind-Soul
  • Religion and Promotion of Religious Activities, Family Faith Formation, Foundational Framework
  • Neighborhood & Built Environment (Engagement-skill building)


Mission Statement

Purposeful Concepts delivers access to resources that provide wellness information to help humanity be well educated, responsible and accountable. Our resources connect the public to facts and figures, that help users make informed decisions, as well as provide membership options, with educational workflows to improve outcomes.

Vision Statement

A compassionate, non-bias, health and wellness community with tools to be well educated, make good decisions, and understand the regulatory environment as it evolves towards a people-centric focus.


Located in Rochester, New York, and a member of the Charlotte Business Association, Inc. we collaborate with others looking to improve the wellness of our communiies.

We are a Monroe County Certified WBE (Women’s Business Enterprise), ready to collaborate with your industry!

NYS WBE and SBA WOSB (pending) 

Overall Capabilities Statement 2023

Youth Services Capabilities Statement 2023

DUNS: 128468270



Barbara’s Resume and Experience


Are you ready? As we journey forward through 2021 and beyond, our “information go-to” is now the web. How will you, those you care for, or community you live in, understand how, or where to find comprehensive information? Imagine the time you spend “connecting” to necessary information.

Imagine how you could be tasked in understanding information, what do you understand about “patient reported outcomes”  or health information reported through electronic health records (E.H.R), devices and technology?

Some believe patient portals  which were designed in 2013, could serve a wide range of patients, does your provider offer this service?

  • Is it easy to use, have you seen advancements as telehealth and telemedicine grows?
  • What recommendation would you suggest?
  • Do you understand how federal services and regulatory compliance aligns with the data collected in your everyday activities?

What do you understand about insurance?  Do you find insurance companies and coverage complicated? Want to find answers to common questions on enrollment, life events. and more to fill a knowledge gap you may have.

As care, coverage, compliance, and access to care evolves, learn how Purposeful Concepts can help to educate you! To be informed will be key to better understand your role, responsibilities, regulations, and guidance within the heart of change in a world of algorithms.

The Healthcare Reform Act continues to evolve through a series of calculations of measurements towards personal assessments, compliance, value-based care and regulatory measures that can be overwhelming for the uninformed.

We’ve learned even those employed in healthcare, don’t comprehend the multitude of metrics. Working with hospitals, care teams, clinicians, long term care facilities, and most importantly patients and families, we discovered our purpose. We guide you through concepts in answering the “how and why” as we help others learn to get ready for the ongoing and upcoming conversations!

With lock downs, lock outs and safety in mind, along with the value of time spent looking for answers, we are here to guide you. As care models evolve and delivery methodology continues to change, we are ready to help your “way-finding journey.” Change often happens quickly, with unimaginable twists and turns, we saw that with the global pandemic.

The numbers of those affected by this pandemic grew to heartbreaking numbers, as of October 2021, roughly 175,000 children have lost one, or both parents or a grandparent caregiver to covid (www.npr.org).

Our work isn’t just theoretical. It’s personal for us, as we lost a beloved team helper. She was taken at 36 years old, leaving her 6 yr. old daughter behind. Our blogs and social media posts related to many types of grief and loss as well as coping mechanisms moving forward.

Our mission is to develop a place to tell stories, offer insight, and get more involved with the various demographics within society to address R.E.A.L (respectful, equitable, awareness and learning) dialogue. To help you to be change agents in learning meaningful and purposeful information.

The Healthcare Reform Act continues to evolve through a series of calculations of measurements towards personal assessments, compliance, value based care and regulatory measures that can be overwhelming for the average person. Too often, we found the average stakeholder dependent on the local, regional or national news which isn’t the case.

We’ve learned even those employed in healthcare, don’t comprehend the multitude of metrics. Working with hospitals, care teams, clinicians, long term care facilities and most importantly patients and families we discovered our purpose. More importantly, we kept asking “why” so we can help others become involved in the ongoing and upcoming conversation. We bring value as we align humanity with the sites/links where procedures, policies and recent “Happenings” are discussed. Wellness education and healthcare services custom designed to meet your needs; put us on your team today!


Life is complicated, we take complex information and break it down into easy to understand portions! We develop custom tools, with YOU in mind!  As rapidly evolving roles in personal care, clinical care, and the use of technology expands, a step-by-step tool helps in education and learning outcomes.

With technology as the reporting mechanism for both care delivery and telemedicine/telehealth here’s just a few examples of what membership provides:

  • How can you play a role in patient care and share your patient experience perspective?
  • How will providers in private practice navigate to new methodologies in the pay-for-performance dimensions?
  • What will nursing homes and long term care facilities be required to do to align with regulatory measures?
  • Have a specific need, ASK US!

Those are just a few of the top level questions to consider. What you will be required to know requires establishing priorities and the path to compliance.  Let our group guide you as you dig deeper…ask questions, and determine what concepts align to your goals in care and knowledge.

We are a collaborative group of health professionals, patients and families who are passionate about relationships and serving humanity to best navigate their overall well-being.

Well-being comes from physical, mental, and spiritual health.

The Body: aligns scientific evidence that speaks to the gradual growth, or an evolutionary process that looks at progressive development. Quick adaptation within one’s environment contributed to equilibrium or survival.

The processes of the human Mind that reasons, thinks, feels, wills, perceives, judges, etc. as well as pay attention, heads advice, obeys instructions from social and economic perspectives names just a few tasks we undertake simultaneously.

The human Soul holds the principle of life, feeling, thought and action within a body. There lies a spiritual part of a human’s “moral” aspect, the emotional part of human nature, and the seat of feelings or sentiments.

With the web comes the challenge of where to find the “best” answers to our questions.

At Purposeful Concepts LLC membership levels and options address three different roles.

  • First, the individual consumer who can be a caregiver too. We guide this level of membership towards readiness for engaging in new patient centered roles, understanding Telehealth and Telemedicine, Data and Patient Reported Measures, Quality Improvement and how working towards those improvements in the care you receive changes your responsibilities and accountability.
  • Second, a professional provider or clinician, how are you informed of upcoming changes and the role of your team plays? Are you looking to understand what questions to ask from a provider perspective, better understand what resources are available for developers and vendors? Have you developed strategy in the pay-for-performance measures?
  • Third, someone tasked to lead a facility or team to meet requirements, most often regulatory related. Long Term Care (LTC) is our specialty!  LTC now faces regulatory compliance, QAPI standards, and adherence to rules, policies and standards to avoid penalties and we have education, and FTAG tools that align with best practice for successful outcomes.

We help you develop the framework within navigation to resources aligned with your specific needs that provide concepts and strategies to determine YOUR best plan moving forward. That’s our purpose!

Are you aware that some of the most important news topics that have a direct effect on consumers may not be mentioned on the local or national news? Here’s a sample of what’s available to the savvy consumer.  There are substantial differences in the knowledge levels of the various audiences for different news outlets.  Often times the structure of a requirement changes within legislative processes, administration, or standards. We are here to teach you how to find the source or current “truth” to regulatory compliance as it relates to wellness ad navigation of healthcare topics. Become a member and get an in-depth view. 


Driving Measurable Health Improvements

NQF addresses some of the nation’s highest priority—and most complex—healthcare issues by engaging stakeholders from across the continuum of care. 

Guided by the NQF Leadership Consortium, NQF sets priorities for action and provides strategic direction for healthcare improvement.

NQF, working together with the NQP Action Teams, patient partners, clinicians, consumers, health plans, and other stakeholders, develops and delivers timely, practical resources for real-world needs. These tools help those on the frontlines improve the quality of care throughout their organizations. Learn more about the nations pressing healthcare needs here:  http://www.qualityforum.org/National_Quality_Partners.aspx


The Centers for Disease Control and Prevention (CDC)

CDC’s National Healthcare Safety Network is the nation’s most widely used healthcare-associated infection tracking system. NHSN provides facilities, states, regions, and the nation with data needed to identify problem areas, measure progress of prevention efforts, and ultimately eliminate healthcare-associated infections.

In addition, NHSN allows healthcare facilities to track blood safety errors and important healthcare process measures such as healthcare personnel influenza vaccine status and infection control adherence rates.

Connective Guidance

Connective Guidance

Where can you go to get educated on how, for over 100 years, we are federally protected? The Federal Trade Commission (FTC) What We Do | Federal Trade Commission (ftc.gov). The FTC provides industry guidance in Health Care, Technology and Oil and Gas. Technology markets can present unique issues and challenges for everyone, especially in the newest industries. The FTC has a Public Comments section, an example is #491: FTC Announces Big Picture: Comprehensive Online Data Collection Workshop to Explore Practices and Privacy Implications of Comprehensive Collection of Internet Users’ Data;.

Learn more

Using Devices and “Smart” technology

Using Devices and “Smart” technology

Twenty-five years ago we were introduced to SMART technology but few of us imagined how, why or what that could look like down the road. SMART is actually an acronym for “Self-Monitoring Analysis And Reporting Technology.” Knowledge gaps between generational groups seem to widen as we analyze user experiences across categories and numbers. Fifty years after the first computer network was connected, most experts say, digital life will mostly change humans’ existence for the better over the next 50 years. The determining factor links to people embracing reforms to allow better cooperation, security, basic rights and economic fairness.

Learn more

spirit transformation – blue hue

Transforming Consciousness - Be the Change !

Transforming is realizing the power our habits have on our overall health and wellness,  and looking for the steps necessary to improve those “habits” or weaknesses that cause harm. When we seek new friends, routines and methods we learn how to achieve better results! Have you ever stopped to think about what leads your decision making? Change is inevitable, it’s the one thing we can count on! The pandemic brought about a new “normal” that continuously changes. Learning to cultivate the highest level of awareness regarding our personal, social, and spiritual purpose is the lifelong journey that naturally occurs as we strive to improve. Often through a daily progression towards specific goals we learn new ways to make better concious decisions; or a traumatic incident within our daily life causes us to change. Social Determinants of Health (SDOH) looks at a plethera of social needs for patients and communities. What do you think? How can you be a part of developing healthy and mindful habits that lead to improved outcomes? PCLLC believes humans have a multitude of approaches to reach intentional living, and we can improve if given an opportunity. Just as we prepare soil, plant seeds, and care for a garden to grow and produce in abundance for harvest, mindfulness or thoughtful work, contemplation, and a gentleness with oneself leads us through a cultivation of curiosities to reach an essence of higher self. What will you place at the foundation of who you want to become?

Now you know a bit about ME…

Tell ME About YOU!

Ready to Chart Your Course?

How to become responsible and accountable in a world of unknowns.